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The Wide Lens: A New Strategy for Innovation by Ron Adner
WebMay 13, 2014 · The Wide Lens: A New Strategy for Innovation. Donovan Ray Hardenrbook (Leap Innovation LLC, Tempe, Arizona, USA) Journal of Product & Brand Management. ISSN: 1061-0421. Article publication date: 13 May 2014. Downloads. 938 Keywords. Strategy; Innovation; Product development ... WebMar 1, 2012 · Adner (Strategy/Dartmouth Coll.) debuts with a valuable perspective on how to innovate successfully in an interdependent world. Even the finest new product fails when consumers don’t have a chance to choose it, a situation that occurs when a company’s partners—the distributors, retailers and salespeople who make up a company’s business … blackberry tsx
The Wide Lens: A New Strategy for Innovation by Ron …
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